Need to trust employees more during crises, says internal communication expert
Many crises are played out over social media these days. When that happens, organizations find it very difficult to control the narrative of the polarized netizens, especially if it involves an emotional issue and a large corporation or brand. ...
AMEC 2025: What’s New in Barcelona Principles 4.0
This is something that communication and measurement professionals should be looking forward to: AMEC has just released an update of the Barcelona Principles at its Global Summit in Vienna on June 10-12, 2025. This latest evolution of the industry’s...
Change Communication: Turning Internal Skeptics into Engaged Supporters
We live amid great change and disruption to our markets. Many businesses respond to these changes by embarking on business transformation. These transformations are laudable and often necessary. Yet most of them fail, not because the changes aren’t sound...
From Text to Context: How AI Is Changing the Way People Search for Information
It’s only a matter of time before most of us ditch traditional search engines for AI search providing instant answers. The evidence is clear, showing that in 2024 nearly 60% of Google searches end without a click (SparkToro 2024)...